{"id":62,"date":"2022-01-02T18:21:00","date_gmt":"2022-01-02T16:21:00","guid":{"rendered":"https:\/\/zanzo.me\/welcome\/?p=62"},"modified":"2022-01-16T13:35:04","modified_gmt":"2022-01-16T11:35:04","slug":"how-to-roll-out-a-crm","status":"publish","type":"post","link":"https:\/\/zanzo.me\/welcome\/simplify\/how-to-roll-out-a-crm\/","title":{"rendered":"How to roll-out a CRM"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">The CRM tool &#8211; Not exciting, but essential<\/h2>\n\n\n\n<p>This presentation will help you quickly grasp what CRM is and how to roll it out. It&#8217;s got the very basics to help get you started, regardless of which industry or team you&#8217;re in.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What is a CRM software?<\/h3>\n\n\n\n<p>CRM stands for Customer Relationship Management (software). While it&#8217;s an abused acronym in the business world, this is what we&#8217;re talking about:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>A system used to manage customer-related information, even if not produced within the CRM itself; some examples include<ul><li>Contacts at a company<\/li><li>Interactions<\/li><li>Quotations \/ Opportunities<\/li><li>Orders<\/li><li>Invoices<\/li><\/ul><\/li><li>A tool used by whoever interacts with a customer, in any way, e.g.<ul><li>Marketing<\/li><li>Business Development<\/li><li>Sales<\/li><li>After-sales<\/li><li>Service\/Maintenance<\/li><li>Supply Chain<\/li><\/ul><\/li><\/ul>\n\n\n\n<p>Different tools use different terminology (e.g. Opportunities vs Deals, Companies vs Accounts), however this won\u2019t affect the roll-out process itself.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">This CRM presentation is for you if:<\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li>You are to roll-out or change a company CRM, or<\/li><li>Need to decide whether to pursue a CRM project alone or with a partner, or<\/li><li>Are part of a company changing CRM, or<\/li><li>Want to understand what needs to be addressed when introducing a big change in the organisation<\/li><\/ul>\n\n\n\n<div class=\"linkedin\">\n<div class=\"linkedin_top\"><div class=\"linkedin_name\"><a href=\"https:\/\/www.linkedin.com\/in\/mzanzotera\/\" class=\"linkedin_black\" target=\"_blank\" rel=\"noopener noreferrer\">Marco Zanzotera<\/a><\/div><\/div>\n<div class=\"linkedin_footer\"><a href=\"https:\/\/www.linkedin.com\/in\/mzanzotera\/\" class=\"linkedin_profile\" target=\"_blank\" rel=\"noopener noreferrer\">View profile<\/a><span class=\"linkedin_logo\"><img decoding=\"async\" src=\"https:\/\/zanzo.me\/welcome\/wp-content\/uploads\/2020\/11\/logo_linkedin_93x21_v2.png\"><\/span><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-background has-white-background-color has-white-color is-style-wide\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">How to roll out a CRM &#8211; video<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How to roll out a CRM - Complex Business Made Simple\" width=\"750\" height=\"422\" src=\"https:\/\/www.youtube.com\/embed\/fgA2BETRjBw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-background has-white-background-color has-white-color is-style-wide\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">How to roll out a CRM &#8211; presentation<\/h2>\n\n\n\n<p>If you can&#8217;t see the presentation below, you can <strong><a href=\"https:\/\/zanzo.me\/welcome\/wp-content\/uploads\/2020\/09\/CRM-Rollout-A-lot-more-than-just-the-software-Complex-Business-Made-Simple.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">download the PDF here<\/a><\/strong>.<\/p>\n\n\n\n\n\n<hr class=\"wp-block-separator has-text-color has-background has-white-background-color has-white-color is-style-wide\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Behind the scenes<\/h2>\n\n\n\n<p>Curious to know what really happened when this first episode was posted? Find all the (informal) details that you did not want to know on this blog post: <a href=\"https:\/\/zanzo.me\/welcome\/blog\/the-pain-of-the-first-episode\/\">The pains of publishing the first episode<\/a>.<\/p>\n\n\n\n<div class=\"linkedin\">\n<div class=\"linkedin_top\"><div class=\"linkedin_name\"><a href=\"https:\/\/www.linkedin.com\/in\/mzanzotera\/\" class=\"linkedin_black\" target=\"_blank\" rel=\"noopener noreferrer\">Marco Zanzotera<\/a><\/div><\/div>\n<div class=\"linkedin_footer\"><a href=\"https:\/\/www.linkedin.com\/in\/mzanzotera\/\" class=\"linkedin_profile\" target=\"_blank\" rel=\"noopener noreferrer\">View profile<\/a><span class=\"linkedin_logo\"><img decoding=\"async\" src=\"https:\/\/zanzo.me\/welcome\/wp-content\/uploads\/2020\/11\/logo_linkedin_93x21_v2.png\"><\/span><\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-background has-white-background-color has-white-color is-style-dots\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Questions? Feedback? Get in touch!<\/h2>\n\n\n<div class=\"wpforms-container wpforms-container-full wpforms-block\" id=\"wpforms-75\"><form id=\"wpforms-form-75\" class=\"wpforms-validate wpforms-form wpforms-ajax-form\" data-formid=\"75\" method=\"post\" enctype=\"multipart\/form-data\" action=\"\/welcome\/wp-json\/wp\/v2\/posts\/62\" data-token=\"620ed29f854f312993900c3759e76f73\" data-token-time=\"1781319405\"><noscript class=\"wpforms-error-noscript\">Please enable JavaScript in your browser to complete this form.<\/noscript><div class=\"wpforms-field-container\"><div id=\"wpforms-75-field_0-container\" class=\"wpforms-field wpforms-field-name\" data-field-id=\"0\"><label class=\"wpforms-field-label\" for=\"wpforms-75-field_0\">Name <span class=\"wpforms-required-label\">*<\/span><\/label><input type=\"text\" id=\"wpforms-75-field_0\" class=\"wpforms-field-medium wpforms-field-required\" name=\"wpforms[fields][0]\" required><\/div><div id=\"wpforms-75-field_1-container\" class=\"wpforms-field wpforms-field-email\" data-field-id=\"1\"><label class=\"wpforms-field-label\" for=\"wpforms-75-field_1\">Email <span class=\"wpforms-required-label\">*<\/span><\/label><input type=\"email\" id=\"wpforms-75-field_1\" class=\"wpforms-field-medium wpforms-field-required\" name=\"wpforms[fields][1]\" spellcheck=\"false\" required><\/div><div id=\"wpforms-75-field_2-container\" class=\"wpforms-field wpforms-field-textarea\" data-field-id=\"2\"><label class=\"wpforms-field-label\" for=\"wpforms-75-field_2\">Comment or Message <span class=\"wpforms-required-label\">*<\/span><\/label><textarea id=\"wpforms-75-field_2\" class=\"wpforms-field-medium wpforms-field-required\" name=\"wpforms[fields][2]\" required><\/textarea><\/div><div id=\"wpforms-75-field_3-container\" class=\"wpforms-field wpforms-field-gdpr-checkbox\" data-field-id=\"3\"><label class=\"wpforms-field-label\">Privacy <span class=\"wpforms-required-label\">*<\/span><\/label><ul id=\"wpforms-75-field_3\" class=\"wpforms-field-required\"><li class=\"choice-1\"><input type=\"checkbox\" id=\"wpforms-75-field_3_1\" name=\"wpforms[fields][3][]\" value=\"I agree to my information being treated as described in the &lt;a href=&quot;https:\/\/zanzo.me\/welcome\/privacy\/&quot; target=&quot;_blank&quot;&gt;privacy policy&lt;\/a&gt;.\" required ><label class=\"wpforms-field-label-inline\" for=\"wpforms-75-field_3_1\">I agree to my information being treated as described in the <a href=\"https:\/\/zanzo.me\/welcome\/privacy\/\" target=\"_blank\">privacy policy<\/a>.<\/label><\/li><\/ul><\/div><\/div><!-- .wpforms-field-container --><div class=\"wpforms-recaptcha-container wpforms-is-recaptcha wpforms-is-recaptcha-type-v3\" ><input type=\"hidden\" name=\"wpforms[recaptcha]\" value=\"\"><\/div><div class=\"wpforms-submit-container\" ><input type=\"hidden\" name=\"wpforms[id]\" value=\"75\"><input type=\"hidden\" name=\"page_title\" value=\"\"><input type=\"hidden\" name=\"page_url\" value=\"https:\/\/zanzo.me\/welcome\/wp-json\/wp\/v2\/posts\/62\"><input type=\"hidden\" name=\"url_referer\" value=\"\"><button type=\"submit\" name=\"wpforms[submit]\" id=\"wpforms-submit-75\" class=\"wpforms-submit\" data-alt-text=\"Sending\u2026\" data-submit-text=\"Submit\" aria-live=\"assertive\" value=\"wpforms-submit\">Submit<\/button><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/zanzo.me\/welcome\/wp-content\/plugins\/wpforms-lite\/assets\/images\/submit-spin.svg\" class=\"wpforms-submit-spinner\" style=\"display: none;\" width=\"26\" height=\"26\" alt=\"Loading\"><\/div><\/form><\/div>  <!-- .wpforms-container -->","protected":false},"excerpt":{"rendered":"<p>My podcast will help you quickly grasp what CRM is and how to roll it out. It&#8217;s got the very basics to help get you started, regardless of which industry or team you&#8217;re in.<\/p>\n","protected":false},"author":2,"featured_media":224,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","footnotes":""},"categories":[3],"tags":[4,12,10,15,14,13,11],"class_list":["post-62","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-simplify","tag-business-process","tag-change-management","tag-crm","tag-customer-relationship-management","tag-customer-relationship-management-system","tag-processes","tag-roll-out"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to roll-out a CRM - Complex Business Made Simple<\/title>\n<meta name=\"description\" content=\"Quickly grasp what CRM is and how to roll it out. It&#039;s got the very basics to help get you started, regardless of which industry or team you&#039;re in.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zanzo.me\/welcome\/simplify\/how-to-roll-out-a-crm\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to roll-out a CRM - Complex Business Made Simple by Marco Zanzotera\" \/>\n<meta property=\"og:description\" content=\"Quickly grasp what CRM is and how to roll it out. 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